Data & Reporting
We consolidate channel-by-channel sales, inventory levels, advertising performance and settlement details across Coupang, Naver and Kakao, and deliver clear insights every month.
Request a reporting service consultation ›We line up units sold, revenue, advertising spend and net profit side by side across channels. You can instantly see which channel is more efficient and which SKUs actually turn a profit.
See the channel comparison report ›| Channel | Revenue | ROAS | MoM |
|---|---|---|---|
| Coupang | ₩18.4M | 4.2× | +12.4% |
| Naver | ₩11.8M | 3.8× | +7.1% |
| Kakao | ₩4.3M | 5.1× | +21.8% |
| 11st | ₩2.1M | 2.9× | −3.2% |
Not a list of numbers, but recommendations you can apply directly to next month's operations. We clearly lay out advertising budget adjustments, inventory reorder timing and pricing optimization opportunities.
See a monthly report sample ›How the service works
KONIVO handles the entire process of gathering source data scattered across channels and turning it into meaningful numbers.
We collect sales, inventory, advertising and settlement data from each channel's seller dashboard — Coupang Wing, Naver Smart Store, Kakao Business and more. We apply each channel's fee structure to produce accurate net-profit-based numbers.
Check the data collection scope ›We consolidate each channel's data on the same basis and compare channel performance directly. We provide an analysis view that shows at a glance which SKUs are profitable and whether returns on advertising investment are adequate.
See how the analysis works ›We clearly lay out the drivers of change versus last month, explanations of outliers, and the channels, SKUs and marketing actions to focus on next month. Delivered in two formats, PDF + Excel, in both Korean and English.
Check the report structure ›Monthly report structure
It's not a simple tally of figures. We connect channel, SKU, advertising, settlement and CS data to deliver practical operational insight.
Sales
Units sold, revenue, return rate and cancellation rate by channel and by SKU. Includes change versus last month and YoY trends.
Inventory
SKU inventory levels by warehouse, projected stockout date, and status against safety stock thresholds. Includes reorder timing recommendations.
Advertising
ROAS, CPC, CTR and conversion rate analysis by channel. Identification of inefficient keywords and campaigns, plus optimization recommendations.
Profitability
Net profit calculated after deducting channel commissions, logistics costs and advertising spend. Actual profitability by SKU margin rate.
Reviews & CS
Changes in review ratings by channel, classification of negative-review causes, and analysis of CS inquiry types. Linked to feedback on recurring issues.
Next Actions
A data-driven action plan for next month's channel, SKU, advertising, pricing and inventory operations. Execution priorities specified.
Channel data coverage
KONIVO accesses each platform's seller tools directly to collect source data. We apply analysis criteria tailored to each channel's characteristics.
Consolidated Rocket Growth and marketplace sales data. Analysis of advertising (CPC, display) performance and settlement details.
Consolidated Smart Store sales, search advertising (SA) and shopping ad data. Analysis linked to review rating trends.
Kakao Shopping sales status and Kakao Biz Channel advertising performance data. Linked to Kakao Pay settlement.
Consolidated tally of 11st Seller Office, own-mall order management, and offline distribution sales data.
Full list of included services
Consolidated units sold, revenue and return rate across Coupang, Naver, Kakao, 11st and own mall. Includes SKU-level detail.
SKU inventory levels by warehouse, projected stockout date, and reorder-timing alerts. Includes Rocket Growth inbound status.
Summary of ROAS, CPC, CTR and conversion rate by channel. Identification of inefficient campaigns and budget-adjustment recommendations for next month.
Net profit after deducting channel commissions, logistics costs and advertising spend. Actual profitability visualized by SKU margin rate.
Rating changes by channel, classification of negative-review causes, identification of recurring complaint issues and linkage to product-team feedback.
Analysis of changes in key MoM and YoY metrics. Explanation of the causes of spikes and drops, plus interpretation of seasonal patterns.
Data-driven recommendations for next month's channel, SKU, advertising, pricing and inventory operations. Execution priorities specified.
After sharing the monthly report, we support interpretation of key metrics and Q&A in an online meeting with your team.
FAQ
It is provided in two formats: PDF + Excel (Sheets). The PDF focuses on an executive summary and visualization charts, while the Excel includes detailed tables based on the raw data. It is provided in both Korean and English so you can use it directly for headquarters reporting.
The standard offering is one regular report per month. It is delivered within 5 business days after the previous month's data closes. On request, we can additionally provide a weekly summary report (a snapshot of key KPIs), and we send an immediate alert when a spike or drop outlier occurs.
We access each channel's seller account by being registered as a sub-account or operating agent. We apply the principle of least privilege (read-only or reporting permissions), and we revoke access immediately when the contract ends.
Yes, the Data & Reporting service can be contracted standalone. Using it alongside KONIVO's other services (marketplace operations, fulfillment, CS outsourcing and so on) improves data collection efficiency, but you can use the reporting service on its own.
Standard coverage is Coupang, Naver, Kakao, 11st and own mall. Additional channels such as Gmarket, Auction, SSG, Olive Young online and Musinsa can be added to scope after we confirm whether data access is possible.
Yes, during onboarding we discuss focus KPIs, channels to exclude, additional metrics and so on. We can also adjust the template to match your headquarters' internal reporting format. If a special calculation formula is needed, we reflect it after prior discussion.
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We consolidate sales, inventory, advertising and settlement data scattered across channels and deliver clear insights every month.