Layer 3 · Growth Marketing

We grow your brand
in the Korean market

Data-driven PPC, influencer collaboration, conversion rate optimization — your budget, creative and messaging are executed only after your approval.

Average ROAS 4.8× Review rating 4.7★ Launch within 2 weeks
4.8×
Average ROAS
Measured after 3 months of operation
+38%
PDP conversion rate improvement
Average after applying CRO
4.7★
Average review rating
After applying review campaigns
2wks
First campaign launch
From contract to execution
01 · Performance Marketing

We hit your target ROAS
with data

From Coupang and Naver shopping search optimization to PDP A/B testing — we optimize the entire process of converting visitors into actual buyers, based on data.

  • Coupang Rocket Ads — bid optimization for the top of search and category
  • Naver shopping search — focused operation on purchase-intent keywords
  • PDP A/B testing — validating thumbnail, title and price variables
  • Real-time ROAS monitoring — immediate reporting and adjustment on anomalous metrics
  • Competitor price monitoring — positioning strategy by channel
Performance KPI status
Target ROAS attainment Achieved · 4.8× / target 4.0×
Coupang Rocket Ads Running · ROAS 5.1×
Naver shopping search Running · CTR 7.2%
Instagram campaign Creative under review
PDP A/B test Test in progress
₩128K
Spend today
Within budget
176
Conversions today
▲ 22% vs yesterday
02 · Store SEO & Ranking

Top search placement,
managed with data

We maximize organic exposure through Coupang and Naver store SEO optimization and keyword ranking tracking. We build a structure that puts you at the top of search even without advertising.

  • Coupang and Naver search algorithm optimization — score-based management
  • Weekly tracking of core keyword rankings — rank change alerts
  • Product title, category and attribute optimization
  • Competitor keyword gap analysis — uncovering missing keywords
  • Monthly report on organic exposure trends
Store SEO · Ranking dashboard
Search exposure index ▲ 41% (4 weeks)
3 weeks ago2 weeks ago1 week agoThis week
Core keyword rankings
"vitamin C serum"
#3 ▲ 5
"moisturizer recommendation"
#7 ▲ 12
"foreign skincare"
#14 ▲ 8
"niacinamide"
#21 ― 0
03 · Review & Trust

Trustworthy reviews
lower the barrier to purchase

Korean consumers pay particular attention to reviews. From genuine post-purchase review campaigns to negative-review monitoring and response — we manage your rating and build trust.

  • Post-purchase review campaigns — a strategy for collecting reviews from genuine buyers
  • Review monitoring — real-time tracking of Coupang and Naver reviews
  • Negative-review response — immediate handling by a native-speaker CS team
  • Influencer sampling programs — connecting micro and macro influencers
  • Review analysis reporting — extracting insights from consumer feedback
Review status
4.7
★★★★★
1,284 reviews total
5★
74%
4★
18%
3★
5%
1-2★
3%
04 · Retention & Scaling

We bring customers who bought once
back again

From retargeting ads and repeat-purchase promotions to a roadmap for expanding into new channels — we propose a quarterly strategy that scales up revenue while retaining existing customers.

  • Retargeting ads — tailored re-exposure to visitors and buyers
  • Repeat-purchase coupons and points — Coupang and Naver retention setup
  • New channel expansion — recommendations on the timing to enter Kakao and 11st
  • Live commerce planning — Naver Shopping Live and Coupang Live
  • Quarterly growth roadmap — a budget, channel and campaign plan proposal
Growth metrics
31%
Repeat purchase rate
▲ 8%p
+42%
Monthly revenue growth
MoM
Quarterly repeat-customer trend
Q3
Q4
Q1
Q2
"

KONIVO doesn't just run ads on our behalf — they explain the market in a way we understand. Their principle of not spending a single won without approval gave us trust.

B
CMO, North American beauty brand
6 months into Korea market entry
Achieved ROAS 5.2×
Channel Solutions

Advertising solutions by channel

Choose the channels that fit your goals, or let KONIVO propose the optimal channel mix.

Coupang
Rocket Ads

Top placement in Coupang search and category. Rocket Growth integration optimizes the ad → inventory → delivery chain.

Search ads Category ads Coupang Live
Request a consultation →
Naver
Shopping search ads

Top placement in Naver shopping search results. Focused bidding on purchase-intent keywords raises ROAS.

Shopping search Brand search Shopping Live
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Influencer
Creator collaboration

From recruiting Korean YouTube, Instagram and TikTok creators to content planning and performance reporting.

Micro influencers Unboxing & reviews
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Conversion optimization
CRO · PDP optimization

We raise conversion rate through product detail page A/B testing, pricing strategy and thumbnail optimization.

PDP A/B testing Pricing strategy
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Review management
Review campaigns

From genuine post-purchase review collection campaigns to negative-review response and monitoring. We manage your rating.

Review collection Negative-review response
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Retargeting
Driving revisits & repeat purchases

Re-expose consumers who left after visiting, and existing buyers, with tailored ads. We raise retention.

Retargeting LTV segments
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How It Works

Our marketing agency process

We don't spend a single won without your approval.

Step 01
Brand & market analysis

We analyze your category, competitors and channel performance to derive the optimal marketing mix.

Category search volume420K/month
Target market share3.2%
Completed within 2 weeks
Step 02
Plan proposal & approval

We submit a written campaign plan covering channels, budget, creative and timeline — executed only after your approval.

Coupang Rocket AdsApproved
Monthly spend budget₩3,200,000
Written approval required
Step 03
Execution & real-time optimization

Execution against the approved plan + real-time monitoring. Immediate reporting and adjustment when anomalous metrics arise.

ROAS today5.1×
Conversions today176
Real-time monitoring
Step 04
Monthly performance report

A report covering ROAS, revenue, conversion rate and review metrics by channel + action items for the next month.

Total revenue this month₩18.4M
vs previous month▲ 31%
Reported monthly
Our Commitment

KONIVO's marketing principles

Transparent execution, clear ownership, data-driven decision-making.

We don't spend a single won without your approval

Budget, creative and campaign messaging are executed only after your prior approval. Nothing is executed beyond what is specified in the contract.

We disclose every advertising expense transparently

Spend, ROAS and conversion data by platform are disclosed in an itemized report every month. There are no hidden fees.

Accounts and data are your assets

Ad accounts, pixels and customer data are transferred to you in full when the contract ends. KONIVO does not lock them up.

If ROAS falls below expectations, we adjust immediately

When a KPI target is missed, we immediately present a root-cause analysis and an adjustment plan. We don't leave it unattended without data.

Free marketing assessment

We'll tell you the most effective channel
in your category

Tell us your category, current channels and target ROAS, and KONIVO will propose the optimal channel mix and expected results in writing.