Layer 2 · Marketplace Launch

List on Korean marketplaces
done right from the start

Coupang, Naver, Kakao Shopping, 11st — from channel setup, account configuration, and product listing to inventory sync, CS, and review management, KONIVO runs it all as a full service.

Challenge
Korean marketplaces each have different onboarding structures, fees, and operating rules. Selling legally without a local entity requires an IoR/SoR structure.
Solution
KONIVO takes full charge of the SoR (Seller of Record) role. You can list on every channel immediately, with no entity. We target opening the first channel within 14 days of contract.
Channels included
  • Coupang (Rocket Growth integration)
  • Naver Smart Store
  • Kakao Shopping
  • 11st
  • Gmarket · Auction
  • Vertical channels on request

Without establishing a local entity or hiring a local team, we were able to start selling legally on Korea's largest marketplaces immediately. KONIVO handled everything from channel setup to CS and review management.

European health supplement brand · Korea launch in 14 days
4
Simultaneous channel
onboarding support
14 days
First channel
open target
24h
CS response
standard

Onboarding service by channel

Onboarding methods for Korea's
major marketplaces, by channel

Each channel has a different onboarding structure and operating rules.
KONIVO provides channel-optimized configuration and operations.

Coupang Wing · Seller Center
Rocket Growth inbound Complete
Product listing (24 SKUs) Complete
Thumbnail optimization In progress

Coupang

Korea's largest e-commerce platform. Rocket Growth inbound secures exposure priority via the Rocket Delivery label. You list as an official seller through the KONIVO entity.

  • Seller account setup & KYC processing
  • Rocket Growth inbound application services
  • Korean localization of product names and descriptions
  • CS inquiry and returns processing
Naver Smart Store Center
Store setup · brand verification Complete
Shopping search SEO optimization Complete
Shopping Live planning Under discussion

Naver Smart Store

A channel where search traffic converts directly into purchases. Shopping search exposure optimization and brand store setup raise awareness and conversion at the same time.

  • Smart Store setup & brand verification
  • SEO optimization of product names and categories
  • Shopping Live planning and execution coordination
  • Korean-language response to reviews and inquiries
Kakao Shopping · Seller Management
Kakao channel integration Complete
Product listing · category setup In progress
AlimTalk repurchase campaign Planned

Kakao Shopping

A commerce channel built on KakaoTalk. Particularly effective at driving repurchases in combination with AlimTalk. Strong in the beauty and lifestyle categories.

  • Kakao Shopping account setup
  • Kakao channel (official account) integration
  • AlimTalk-based repurchase campaign integration
  • CS inquiry response via Kakao chat
11st · Seller Office
Brand store setup Complete
Product listing (18 SKUs) In progress
Amazon Global Store integration Under discussion

11st

A comprehensive shopping mall in the SKT group. Its Amazon Global Store integration makes it an advantageous channel for leveraging global brand credibility.

  • 11st seller account & brand store setup
  • Amazon Global Store integration discussion
  • CS inquiry and refund processing
  • Sales data settlement reporting
Gmarket · Smile Delivery Center
Gmarket · Auction unified account Under discussion
Smile Delivery inbound Planned
SSG.com integration discussion Planned

Gmarket · Auction

Channels operated by eBay Korea (Shinsegae group). Unified Gmarket and Auction operations can also cover the Shinsegae and E-mart customer base.

  • Gmarket · Auction unified account setup
  • Smile Delivery inbound application support
  • SSG.com integration discussion
  • CS processing & settlement management

Vertical channels on request

We discuss entry into specialized channels that fit your category — Musinsa, WeMakePrice, TMON, Lotte On, and more — together during consultation.

Request a channel consultation

Launch process

14 days from contract,
to the first channel opening

We proceed step by step, from document preparation to channel opening and ongoing operations.

Day 1–3

Brand onboarding & document preparation

We collect brand information, product catalog, and trademark documents. We finalize the onboarding structure based on the KONIVO entity (SoR) and begin document processing.

  • Receipt of brand information, logo, and catalog
  • Review of trademark and import permit documents
  • SoR contract signing and channel selection
KONIVO · Onboarding checklist
Brand information received Complete
Trademark documents reviewed Complete
SoR contract signing In progress
Target channels Coupang · Naver · Kakao
Day 3–7

Channel account setup & store configuration

We open Coupang, Naver, Kakao, and 11st seller accounts under the KONIVO entity's name. We configure the brand store, settlement account, and delivery and CS policies in full.

  • Seller account setup per channel
  • Brand store and storefront design setup
  • Registration of delivery and returns policies
Channel setup status
Coupang Wing account Setup complete
Naver Smart Store Setup complete
Kakao Shopping In progress
11st Pending
Day 7–10

Product listing & Korean localization

We localize product information to meet Korean consumer standards. We complete thumbnail optimization, detail page composition, and keyword-based product name and category setup.

  • Korean localization of product names and descriptions
  • Thumbnail and detail page optimization
  • Search keyword setup and price finalization
Product listing status
SKUs listed 24 / 30
Copywriting Complete
Thumbnail optimization In progress
Keyword setup Under review
Day 14 ~ ongoing

Channel opening & full operations

After confirming inventory inbound, we switch the channel to public. From then on, KONIVO handles all operations — inventory replenishment, CS, review management, and monthly reporting.

  • Rocket Growth inbound & channel opening
  • Korean CS 24h response & returns processing
  • Review management & monthly performance reporting
This month's operations status
Total channel sales ₩ 18,400,000
vs. previous month ▲ 31%
Average review rating 4.7 ★
CS 24h response rate 100%

Ongoing operations

Full operations after launch

It doesn't end at onboarding. KONIVO handles every part of channel operations.

Product management & catalog maintenance

Listing, editing, and discontinuation of products, price and inventory sync across channels, and competitor price monitoring with adjustment proposals.

  • New product listing services
  • Price and inventory sync across channels
  • Competitor price monitoring
Korean CS & claim handling

A native-speaker CS team responds to Coupang, Naver, Kakao, and 11st inquiries within 24 hours. Includes returns and refund processing.

  • 24h response to inquiries per channel
  • Returns, exchanges, and refunds processing
  • Claim and dispute response
Review management & rating maintenance

Immediate response to negative reviews, purchase review collection campaigns, and review analysis, targeting a rating of 4.5★ or higher.

  • Real-time review monitoring
  • Immediate response to negative reviews
  • Purchase review collection campaigns
Performance reporting & channel optimization

We report sales volume, revenue, return rate, and CS metrics by channel each month, item by item, and submit improvement proposals for the following month.

  • Monthly performance report per channel
  • Proposals to improve product exposure and ranking
  • Seasonal promotion planning
Inventory & logistics integration

Monitoring of Rocket Growth and 3PL inventory levels by channel. We proactively manage stockout prevention and replenishment timing.

  • Rocket Growth inbound tracking
  • 3PL inventory monitoring
  • Proactive stockout risk alerts
Promotion & event planning

We identify in-channel promotion opportunities such as Coupang Deals and Naver Shopping Live and propose participation. Executed after your approval.

  • Scouting for promotion opportunities per channel
  • Participation in Coupang Deals and Shopping Live
  • Executed only after your approval

Our Commitment

KONIVO marketplace principles

The 4 promises we keep in marketplace operations

Accounts & data are your assets

When the contract ends, all channel accounts, sales data, and customer information are fully transferred to you.

Transparent fee disclosure

We disclose every cost item — platform fees, KONIVO operating costs, ad spend, and more — in a monthly statement.

No spend without your approval

Promotions, discounts, and ad spend proceed only after your prior written approval.

14-day launch target

We target opening the first channel within 14 business days of contract. The schedule is specified in the proposal.

Free launch consultation

If you're not sure which channel to start with,
ask us first

Tell us your category, product lineup, and revenue targets, and KONIVO will propose the optimal channel mix and launch schedule in writing. No sales calls.