Fulfillment & Logistics
From warehouse inbound to Coupang Rocket Growth delivery, direct overseas shipping, and returns processing — solve Korea's complex logistics structure with a single partner.
Why Fulfillment Matters
In Korean e-commerce, delivery speed and returns convenience are key factors in the purchase decision. If the logistics structure is wrong, reviews and revenue collapse at the same time.
On Coupang, Rocket Delivery products have markedly higher exposure priority and purchase conversion than standard seller-delivered products. With Rocket Growth, the seller delivers inventory directly to Coupang's fulfillment center, and Coupang then handles delivery and returns.
A cross-border structure that ships directly from your home-country warehouse to Korean consumers, with no domestic warehouse. It is the core logistics method for Plan A, allowing you to test the market quickly with no upfront inventory investment.
For Korean consumers, the returns experience directly affects the decision to buy again. We systematically handle the entire process — return pickup → inspection → restocking — to protect your review scores and repurchase rate.
Logistics Structure
We select the most efficient logistics structure based on your brand's scale, entry stage, and channel strategy. You can also transition between them stage by stage.
Cross-border Direct
Ships directly from the home-country warehouse to Korean consumers. Optimized for fast market validation with no inventory investment.
Domestic 3PL
Inventory is stored in a KONIVO partner 3PL warehouse and shipped same-day to next-day when orders come in. Essential for channel diversification.
Coupang Rocket Growth
Deliver directly to Coupang's fulfillment center to earn the Rocket Delivery badge. The highest exposure priority and conversion within Coupang.
How It Works
On average 2–3 weeks from contract to first delivery. KONIVO coordinates every step.
Inbound Setup
Confirm product specs, provide barcode and labeling standards, design packaging units, and prepare customs documents. For Coupang Rocket Growth, an advance inbound spec review is required.
Warehousing
Products received at a 3PL warehouse or Coupang fulfillment center. Inbound inspection, inventory registration, and storage location assignment. Real-time inventory status sharing.
Order Fulfillment
Automatic collection of orders by channel, picking and packing, invoice issuance, and outbound processing. Coupang Rocket Growth is handled directly by Coupang. Other channels ship from KONIVO's 3PL.
Returns & Replenishment
Handling of the entire process — return pickup, inspection, and restocking decisions. Automatic alerts when inventory is close to running out, and replenishment order coordination. Monthly logistics report provided.
What's Included
Services included as standard in a fulfillment contract. Adding channels or changing the logistics structure can be adjusted through separate consultation.
The entire process handled — inbound spec review, labeling services, delivery scheduling, and inbound status confirmation.
HS code finalization, guidance on choosing between simplified and standard clearance, and customs document preparation and declaration services.
Inbound at a partner 3PL warehouse, picking, packing, and outbound, and unified multi-channel order processing.
Inventory threshold setup, near-depletion alerts, and replenishment order timing coordination. Slack / email integration.
Return retrieval instruction, inspection complete within 48h, restockability assessment, and return to warehouse processing.
Korean label application, packaging that complies with Coupang inbound box specs, and set-composition packing services.
A monthly report analyzing outbound volume by channel, inventory turnover, return rate, and delivery time.
Dedicated communication with logistics partners such as Coupang, 3PLs, express carriers, and customs brokers. Immediate response when issues arise.
Plan Integration
Each Plan has a different logistics structure. KONIVO designs the optimal logistics method stage by stage.
Start selling immediately with no domestic inventory via direct overseas shipping. Includes customs clearance services + returns flow design.
Multi-channel outbound via domestic 3PL warehouse inbound. Includes Coupang Rocket Growth delivery services.
An expanded logistics structure — 3PL contracts under the entity's name, direct importer clearance, and offline B2B delivery.
FAQ
Coupang Rocket Growth is a method where the seller delivers inventory directly to Coupang's fulfillment center. KONIVO handles the entire process — inbound spec review (box size, weight, label format), inbound reservation requests, and the actual delivery. Passing the initial inbound standards takes about 1–2 weeks.
In the early market validation stage (50–200 orders/month), direct overseas shipping is advantageous for fast testing with no inventory investment. When you grow to 300+ orders/month or expand into Coupang Rocket Growth or offline channels, transitioning to a domestic 3PL warehouse is more efficient. KONIVO proposes a structure that fits your current revenue scale and channel strategy.
Direct overseas shipping has no MOQ restriction. 3PL warehouse storage may have a minimum storage unit depending on the warehouse provider's standards, but KONIVO connects small-volume brands with suitable partner warehouses. Coupang Rocket Growth has a minimum delivery quantity per Coupang's internal standards, which varies by product.
Returns processing costs vary by monthly return volume, inspection difficulty, and whether items are restocked. Basic return pickup, inspection, and restocking are included in the fulfillment contract; where a per-unit additional cost applies, it is specified in the contract. Items requiring disposal are discussed separately.
KONIVO provides real-time inventory status by channel via a shared spreadsheet or an agreed reporting tool. When inventory is close to running out, alerts are sent via Slack or email, and we coordinate replenishment order timing together. The monthly inventory report is provided regularly at the start of each month.
KONIVO maintains a network of vetted 3PL partners and recommends partners that fit your brand's product type, volume, and channel strategy. If the brand already uses a partner, integrated operation is also possible. The final partner selection is decided after consultation with the brand.
Get started
KONIVO proposes the optimal logistics structure for your current sales stage, channels, and volume — for free.
Average response time within 24 hours · free consultation with no contract