Plan B · Proxy Operating Structure

Every operational area
KONIVO handles for you

From the structure for running the Korean market without a local entity, to channel growth and data strategy —
we disclose the full scope of operations KONIVO actually manages.

Plan C·D (branch / entity establishment) follow a different operating structure.  Compare structures →

11 Service Areas

The 11 operational areas
KONIVO actually handles

From corporate infrastructure to channel operations, marketing, and transfer — KONIVO handles every operation your brand needs in the Korean market.

Layer 1 · Foundation

We take full charge of your
legal and administrative foundation in Korea

From corporate registration to finance, tax, and customs clearance — KONIVO handles all the compliance infrastructure required to run a business in Korea on your behalf. You can start immediately without a local entity.

  • IoR / SoR services — KONIVO registers as importer and seller; you need no separate entity
  • Entity establishment — LLC / branch setup, business registration, corporate account opening
  • Customs clearance & duty processing — HS code classification, FTA application, the full import declaration process
  • VAT filing & payment — monthly VAT filing with transparent disclosure of deductions
  • Settlement & overseas remittance — net profit remitted to your overseas account once a month
  • Regulatory agency response — handling correspondence from Korea Customs Service, MFDS, and the Ministry of Environment
  • Virtual office provision — includes a Korean business address for corporate registration
konivo.com · Corporate Infrastructure Status
IoR registration complete
Business registration certificate issued
Corporate account opened
VAT filing up to date
Customs documents archived
Virtual office active
This month's settlement status Processing
Next VAT filing date 2025. 07. 25
Transfer document archive Fully archived

Layer 2 · Commerce

Coupang, Naver, Kakao
we operate the full channel scope

From account setup to product listing, customer service, and returns processing — KONIVO handles all day-to-day operations across Korea's major marketplaces. Pricing and content decisions remain with you.

  • Marketplace account setup — Coupang, Naver, Kakao, and 11st seller accounts
  • Korean-language product PDPs — localized product names, descriptions, images, and keywords
  • Fulfillment management — 3PL inbound/outbound, Coupang Rocket Growth services
  • Inventory coordination — allocation by channel, advance alerts for shortages
  • Korean-language customer service — first-line response by native speakers, per your policies
  • Returns & exchanges processing — the full process of intake, inspection, restocking, and disposal
  • Catalog updates — price changes, seasonal promotion updates
konivo.com · Channel Operations Status
Coupang Rocket Growth
24 SKUs · inventory normal
Operating
Naver Smart Store
18 SKUs · 0 CS tickets
Operating
Kakao Gift
6 SKUs · onboarding complete
Stabilizing
CS handled this week 12 completed
Returns processing rate 98.4%

Layer 3 · Growth

Advertising, influencers, CRO
we scale up your Korean market

From data-driven ad execution and influencer collaboration to conversion rate optimization — this is the layer for growing your brand quickly once operations have stabilized. Budgets, creative, and messaging are executed after your approval.

  • PPC ad management — Coupang Rocket Ads, Naver shopping search optimization
  • Influencers & social — collaboration with Korean creators, viral campaigns
  • Review campaigns — strategies to collect authentic reviews, response to negative reviews
  • Conversion rate optimization (CRO) — PDP A/B testing, pricing strategy review
  • Competitor analysis — regular monitoring of pricing, content, and reviews
  • Performance reporting — monthly dashboard of ROAS, revenue, and repurchase rate
  • Scaling roadmap — quarterly proposals for new channels and category expansion
konivo.com · Growth Metrics
ROAS this month
4.8×
▲ 0.6
PDP conversion rate
6.2%
▲ 1.1%
Review rating
4.7★
▲ 0.2
Monthly channel revenue trend
Feb
Mar
Apr
May
Jun

3-Layer Overview

Operational areas by layer

From corporate and administrative infrastructure to channel operations and growth strategy — see the entire service structure, built on three layers, at a glance.

L1
Layer 1 · Foundation
Corporate & Administrative Infrastructure

The compliance foundation required to run a business in Korea — we take full charge of corporate registration, finance, tax, and customs clearance.

  • IoR / SoR importer and seller services
  • Entity establishment & business registration
  • Customs clearance, duty, and certification processing
  • VAT filing & payment on your behalf
  • Settlement & overseas remittance
  • Regulatory agency communication
  • Virtual office address provision
7 service areas More on IoR/SoR
L2
Layer 2 · Commerce
Full Channel Operations Scope

We handle the full channel scope on Coupang, Naver, and Kakao marketplaces — from product listing to CS and returns.

  • Marketplace account setup & operations
  • Korean-language PDP creation & localization
  • Fulfillment & 3PL logistics services
  • Inventory coordination & allocation
  • Korean-language CS by native speakers
  • Full returns & exchanges processing
  • Catalog update management
7 service areas View channel operations
L3
Layer 3 · Growth
Growth Strategy & Scale-up

After operations stabilize — we grow your brand quickly in the Korean market through advertising, influencers, and CRO.

  • PPC ad management & optimization
  • Influencer & social campaigns
  • Review campaigns & negative review response
  • Conversion rate optimization (CRO)
  • Competitor analysis & monitoring
  • Performance reporting & dashboards
  • Scaling roadmap development
7 service areas View growth strategy

3-Layer Operating Model

The layer structure of the 11 services

The 11 services are grouped into three layers — corporate and administrative infrastructure (L1), e-commerce channel operations (L2), and growth and transfer (L3).
You can selectively engage starting from whichever layer you need.

L1
Layer 1 · Foundation
Corporate & Administrative Infrastructure
The physical foundation of your Korean business — we take full charge of compliance infrastructure, from corporate registration to finance, tax, and customs clearance.
Entity Establishment & Registration Services
We handle everything from limited liability company (LLC-type) or branch establishment to business registration and tax office filing.
Registered Agent
KONIVO acts as your legal recipient in Korea, handling receipt and processing of official notices and administrative documents.
Import & Customs Clearance Coordination
Through an IoR (Importer of Record) structure, we support customs duty declaration, clearance document preparation, and certification requirements.
VAT & Tax Filing
We support VAT filing and payment, corporate tax filing schedule management, and connection to a tax agent.
Corporate Account Management
Support for opening a Korean corporate account and preparing financial documents. Includes expense management according to your headquarters' approval standards.
Settlement & Overseas Remittance
We process channel revenue settlement, transparent disclosure of cost deductions, and overseas remittance of net profit on a monthly basis.
Regulatory Agency Communication
KONIVO directly handles correspondence and inquiries with government agencies such as the Korea Customs Service, MFDS, and the Ministry of Environment.
Virtual Office & Address Provision
We provide a Korean business address for corporate registration. Includes mail receipt and official notice response services.
L2
Layer 2 · Commerce
E-commerce Channel Operations
Hands-on operation of major marketplaces such as Coupang, Naver, and Kakao — we handle the full channel scope, from product listing to CS and returns.
Marketplace Account Setup & Operations
We handle platform seller account setup and day-to-day channel operations on Coupang, Naver Smart Store, Kakao, and other platforms.
Korean-language Product Detail Pages (PDP)
We localize and list product names, descriptions, images, and keywords to meet Korean consumer standards.
Storefront Design
We support Korean channel store design and promotional banner creation aligned with your brand identity.
Inventory Coordination
We coordinate Korean inbound aligned with your headquarters' outbound schedule, allocate inventory by channel, and provide advance alerts for shortages.
Fulfillment Management
We manage 3PL inbound/outbound scheduling, handle Coupang Rocket Growth inbound, and track and resolve delivery errors.
Customer Service (CS)
Korean native speakers provide first-line response to inquiries, complaints, and refund requests. Handled strictly according to your policies.
Returns & Exchanges Processing
Return intake, inspection, and restocking or disposal. We manage the entire process, including exchange outbound and delivery tracking.
Catalog Maintenance
We keep your catalog continuously up to date, reflecting platform policy changes, price revisions, and seasonal promotions.
L3
Layer 3 · Growth
Channel Growth Strategy
Advertising, influencers, CRO, and competitive analysis — the growth layer for scaling up your brand in the Korean market.
PPC Ad Management
We manage paid advertising execution and bid optimization within platforms, such as Coupang Rocket Ads and Naver shopping search ads.
Influencer & External Marketing
We plan collaborations with Korean influencers and YouTubers, social viral campaigns, and strategies to drive traffic from external channels.
Review Campaign Operations
We plan authentic-purchase review campaigns, develop review collection strategies, and manage negative review response procedures.
Conversion Rate Optimization (CRO)
We run data-driven optimization through PDP A/B testing, pricing strategy review, and checkout conversion improvements.
Competitor Analysis
We regularly monitor the pricing, content, and review strategies of competing brands in the same category to provide insights.
Performance Analysis & Reporting
We provide monthly reports on ROAS, revenue, repurchase rate, and CS metrics by channel via a brand-dedicated dashboard.
Scaling Roadmap
Based on performance data, we propose quarterly scenarios for entering new channels, expanding categories, and increasing ad budgets.
Localization Strategy Advisory
We propose locally tailored strategies for your brand — Korean consumer trends, seasonal planning, bundling and limited-edition strategies, and more.

Learn more

Related pages

IoR / SoR Details
A detailed explanation of the Importer of Record / Seller of Record structure and transfer guarantee terms.
How We Work
See the 5-step process from brand review to launch and transfer.
Comparing the 4 Operating Structures
Find the market entry structure that fits you among Plans A/B/C/D.

See the scope of service for yourself

Tell us your category, target channels, and compliance situation, and
we'll give you a written breakdown of exactly what KONIVO handles and what falls to you.

Request a free consultation → More on Plan B